How to easily increase conversion rates

To stay on top in the marketing game, you need to be utilising every technique available to you, one of them that stands out as useful to me but is rarely talked about is, 2 step lead generation.

If you're not familiar with this, let me explain it to you, 2 step lead generation, for the first step is less about selling and more about finding interested prospects, let me give you an example. Let's say I was selling teeth whitening services.

Firstly I would create a post or an article on why people should get their teeth whitened, then I would track all the traffic to that post, to find the people who are interested in the subject.

And with that information I now know, say 100 people who are thinking of, or are wanting to get their teeth whitened. 

So I get in touch and hit them with a discounted offer, and as they're already thinking about it there's a very good chance they're going to buy.

It is one of the simplest and most underrated ways to increase conversion rates.

So why should you use it

As a business owner, I understand that marketing budgets can be tight. Many businesses hesitate to spend money on ads because they’re unsure whether their audience will convert. After all, most ads are shown to people who may never buy from you, leading to wasted advertising dollars.

But with 2-step lead generation, you skip the guessing game. By targeting only people who have already shown interest in your product or service, you're investing in high-quality leads.

This method eliminates much of the waste in traditional marketing by ensuring that you’re only advertising to people who are already engaged and more likely to buy. Think of it as "marketing on easy mode."

You’ve probably seen this strategy in action. Ever noticed how an ad keeps following you around the internet? That’s retargeting at work. You engaged with a post or product, and now they’re re-engaging you with an offer.

It might feel annoying at first, but the chances are, you ended up purchasing something. Why? Because retarget

ing works,It’s a proven strategy to increase conversion rates.

Ready to start seeing better results with your advertising? Reach out today, and let’s work together to set up a customised 2-step lead generation campaign for your business. I can help you run targeted ads that will drive sales and grow your business.

Contact me here jr.businessgrowth@gmail.com to get started